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Building tech for the mind

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Hi There

I'm Fay, a product innovator, a founder with an unique interdisciplinary skill set spanning Interactive Technology, Cognitive Science, Data Intelligence, Adaptive Learning and  complemented by extensive professional experience
in Brand Marketing & Product Strategy.

Mission

By Blending AI with behavioral science, data with emotion, and logic with storytelling to shape the future of personalization & interactive technology, my mission is to deliver impactful solutions that address both practical needs and emotional well-being, driving transformative change across industries and mindsets.

ROOT – an Interactive installation that transports people into the underground network 12/23 at NYC

A Little About Me.

I’ve always been fascinated by how people think, feel, and grow—not just within themselves, but through the technologies that shape their daily lives.

Before I ever stepped into Product Management or interactive technology, I spent 7 years in brand storytelling, marketing, and 5 years in cognitive psychology and adaptive learning innovation. I studied how people process information, how they form connections, how emotions shape cognition subconsciously, and how subtle design choices can change behavior.

But the deeper I went, the more I realized: Technology isn’t just a tool anymore—it’s part of who we are. It influences how we think, how we interact, how we make decisions–it has become an extension of human cognition itself.

So I don’t just build products anymore.
I build intelligent, human-centered experiences—where products adapts like intuition, where personalization feels seamless, where interaction is more than just function—it’s connection.

I thrive at the intersection of cognitive science, interactive technology, user engagement startegies, and creative storytelling. I don’t fit into one discipline because I never needed to. Instead, I bridge the gaps—between logic and creativity, between AI and emotion, between what is and what could be.

Because in the end, technology shouldn’t just serve users. It should understand them.